It’s a bird, it’s a plane, no its……. superman!

This similar phenomenon, often occurred around the name of our cult design store based in Mumbai, TAKETE MALUMA. What? Ticket to Moma ? Matar Batata? Takhte Malumat ? Hakuna Matata? People happily familiarized the brand, to their personal experience. What they found in-store was product of universal appeal, as the brand name suggested.

 
 

Takete Maluma, is a famous gestalt psychology experiment, which establish connection between the spoken word and form. "Maluma," conjures up images of a soft, flowing aesthetic. The opposite "takete," a rigid, sharp, angular aesthetic. Almost everyone picks the curvy shape as [maluma] and the jagged one as [takete], suggesting that the human brain is somehow able to extract abstract properties from the shapes and sounds. Color and aesthetic cues evoke an immediate emotional and associative response in people.

 
 

 
  Freedom Tree Design Space
  Phone no:
+91-22-2498-4443
Email id: shop@freedomtreedesign.com
Website: www.freedomtree.co.in		  
     










   
     
   
     
 
 
 

Latika Khosla, one of the founders of Takete Maluma, now brings the brand afresh to us as FREEDOM TREE. An international trend and Color consultant, she is the founder director of Freedom Tree Design a niche Design Consultancy. Their specialty is Trend and Color Strategies for brands, for manufactured products, branded environments or retail collections.

When companies have to decide what product lines they need to produce and the color collections those should be in, they call in Freedom Tree Design. So a wall color that makes your home stunning, sheets or a car that drive you to passion, a fridge or a mixer that make your kitchen modern, could be a Freedom Tree designed Color collection.

The trend and color studio has been a knowledge partner to brands like: Asian Paints, BP Ergo, Century Laminates, Dai Nippon Japan, Dulux/Akzo Nobel Global, Fabindia, Future Group Home Town, Godrej Appliances, Godrej Interio, General Motors , Hindustan Pencils, Levis India, Proctor and Gamble China, Portico NY, Virgin UK, Whirlpool.

 
     
 
 
 

We now are ready to launch a design venture, retail vertical which is the studio's cumulative experience in creating a home-style brand. The product is designed and made in India, with transverse appeal for the urban well travelled Indian. The categories we will start with are Occasional Furniture, Textiles, Tableware, Glass accessories, Lighting and Home Fragrance to name a few. It brings a sensibility and taste of international appeal, home to the Indian at an affordable price.